E-commerce merchandisers curate the online store. They decide product order, category structure, navigation, storytelling and promotional placement using both visual judgment and customer behavior data.
The role involves launching collections, checking product information, coordinating photography and copy, analyzing conversion and stock, and continuously improving the path from homepage to checkout.
“Digital merchandising turns a catalog into a guided shopping experience.”
Key strengths include commercial awareness, CMS experience, Excel or analytics tools, product storytelling, SEO basics and the ability to test and refine decisions using performance data.