OFFASHION / EDITORIAL02
fashion
Brand stories, creative identities and the ideas behind the labels shaping contemporary culture.
Paris SS27: The Season of the Second Act
Fewer debuts, higher stakes. A guide to the week when the designers hired in 2025 have to prove their ideas hold.
Miu Miu: The Little Sister Who Stole the Party
Born as Miuccia Prada's irreverent side project, it now sets the terms of what people actually wear.
Nike: The Laboratory of Movement
How a running shoe became the visual language of global sport.
Adidas: The Three Stripes That Outlasted Everything
From a shoe workshop in Bavaria to the visual soundtrack of hip hop, football, and now, nostalgia core.